As a Super Bowl libation of choice do you consider wine a foray into the arena of the absurd? If so, you may be right, but you may be wrong. The Super Bowl is absurd. So, what are the odds that wine figures into your Super Bowl gathering? You might just be surprised.
I have participated in the same season-long NFL pool for the past 27 years. It was a “fax” pool in the 90′s and persists as an early days of the internet, send your picks in by e-mail endeavour. I’m still waiting for our administrator to make use of a free internet betting site but then again, there is a certain kind of comfort in the naiveté of low stakes, old-school pool participation. Meanwhile, I wouldn’t watch a single snap without something riding on the games. With apologies to my Peyton Manning-worshipping son, the NFL is just not that interesting and it’s a brutal sport.
Think about it. The game itself is a barbaric testosterone display of gladiator proportions, a war waged by freak of nature behemoths intent on killing one another between the blow of every whistle. Watch an NFL game and you’ll see that a player remains down and hurting after almost every play from scrimmage. When an elite athlete stays down, trust me, he’s hurt. Something has pulled, torn or broken nearly every time you see it.
Then there are the costs; production, hosting, advertising and tickets. According to the Philadelphia Business Journal, “At $4M for Super Bowl ad, it’s ‘almost impossible’ to see return on investment.” The cost to Jersey City for hosting “is a tax on our resources to some degree,” said Mayor Steve Fulop. According to NewJersey.com, “the police presence alone will cost city taxpayers several hundred thousand dollars.” The market for ticket prices opened at $4,000 but now they are just giving them away, with $3,088 being the current average price as of Tuesday afternoon, this according to the Bleacher Report. If you think the prices are too high, you have no business going to the Super Bowl. In 2013 Beyoncé was not paid for performing at the halftime show, though she was awarded $600,000 for “production costs.”
Is this shaping up to be the saddest Super Bowl ever? Joshua M. Brown sure thinks so. “This Sunday, Super Bowl XLVIII (48) will be played in an open-air stadium, built atop a New Jersey swamp, in 2 degree weather, while pretending it’s actually taking place in New York.” So, now does it seem like such a far-fetched idea to drink wine while watching the Super Bowl? Sure, 99 per cent of the American Football hypnotized viewers will have a beer or 12 on Sunday. Hopefully a few thousand will be creative enough to get up from the couch and source something local and craft-related. I will be bringing fine-ish wine to the grid iron festivities. There are well thought out, dedicated and purposed reasons for my choices.
The original elite athletes on this planet were from ancient Greece. Though they may not have tossed around or beat each other silly over an oblong-shaped ball covered in pigskin, they personify the term ‘forbearer’ for real sport. Besides, real men drink Greek red wine.
@zoltanszabo @johnszabo Real men drink Montenegrin & Macedonian, not to mention Naoussan & Thessalian..this is going in my Super Bowl column—
Michael Godel (@mgodello) January 29, 2014
Wine produced in a region defined by its volcano is also a must. Nowhere does the vinous world bequeath an emphatic lava flow of energy and verve like Etna. Football is a mob mentality game of raw and pure emotion, much like the terroir-driven Nerello Mascalese and Nerello Cappuccio from Sicily.
Zinfandel is a natural for the Super Bowl. Bold, deep, dark, rich and striking. The brambly flavours scream rough and tough. Zinfandel always lives on the edge. It will also stand up to and support the fatty, greasy and cheesy gamut of flavours on the SB coffee table.
A classic Cabernet-Merlot blend is a must for all the red meat that will be consumed on Sunday. Don’t bother with the modernity or overpricing of soft, voluptuous and velvety Bordeaux or Napa. This game and your aged beef require some grit. If you live in Canada, go local, as in Okanagan Valley or Niagara Peninsula.
For the sensitive and cerebral man, the Peyton Manning armchair quarterback if you will, look for a well-aged and thoughtful white wine. Hunter Valley Semillon comes to mind. The last time the Seattle Seahawks played in the Super Bowl was 2006. That strikes me as a good vintage to help settle the score.
Here are my five wine picks for Super Bowl 2014 and some music to match.

From left: NICOSIA FONDO FILARA ETNA ROSSO 2010, THYMIOPOULOS VINEYARDS YN KAI OUPAVÓS XINOMAVRO 2010, MCWILLIAM’S MOUNT PLEASANT ELIZABETH SEMILLON 2006, RAVENSWOOD OLD VINE ZINFANDEL 2010, and MALIVOIRE ‘STOUCK’ CABERNET/MERLOT 2010
NICOSIA FONDO FILARA ETNA ROSSO 2010, Sicily, Italy (362129, $19.95, WineAlign)
Wines from Sicily’s Mt. Etna region and the indigenous variety known as Nerello Cappuccio may seem like a space oddity to many but those who have opened their hearts and minds to the volcanic wonders float “in a most peculiar way.” This Rosso carves a bowie-knife line of lava mineral and Mediterranean salinity right through with bang on acidity and vitality of red fruit. A minor detractor in that it’s a bit saturated, muddled and earthy for Etna, but it brings the mountain down to the tasting room. Licorice, cirasu, plum and the dried grape feeling of zibbibbu. Contagious in spirit. 90 Tasted January 2014
THYMIOPOULOS VINEYARDS YN KAI OUPAVÓS XINOMAVRO 2010, Unfiltered, Naoussa, Greece (360750, $19.95, WineAlign)
Magnificent Macedonian, built upon the unheralded yet stalwart variety Xinomavro. Pure, sweet-smelling gardenia and the refuse of ancient rolling stones express every bit of sun and wind-swept, low bush vines goodness. Purposefully and thankfully unfiltered, so that all the delicious sweet and sour cherry and great biting but sweet tannin are left in. Purity, good sugar/alcohol heights without oak corruption. Earth possessive of mythic undercurrent, sage, wealth of knowledge, sweet anise and hyssop. Scents of game on the grill. Amazing complexity and length. While tasting this Xinomavro it made me “feel so hypnotized, can’t describe the scene.” Get your rocks off to the Greek. 91 Tasted January 2014 @thymiopoulosvin
MCWILLIAM’S MOUNT PLEASANT ELIZABETH SEMILLON 2006, Hunter Valley, New South Wales, Australia (724492, $19.95, WineAlign)
Such a rare occasion to peer into the portal of aged Hunter Valley Semillon so expectations run high along the lines of gain the ridge and peer out over the great expanse. Emerging classic secondary notes, in tropical low-bush, caramelizing tangy fruit meets sweet hive sticky fashion but, and I take care to be sure, the fruit suffers under a yoke of petrol and a scraping of rocks. The lemon is faint, the fruit disappointingly fading. Listen closely to her voice, “I can’t sing, I ain’t pretty and my legs are thin.” Sure, acidity steals the show but at what cost? Still, a study in Semillon is always a positive so the cellar aging and delayed release must be appreciated. Oh, well. 89 Tasted January 2014 @McWilliamsWines
RAVENSWOOD OLD VINE ZINFANDEL 2010, Sonoma County, California, U.S.A. (673798, $21.95, WineAlign)
Consistency thy name is Ravenswood in the key of Zinfandel. From typically gnarly old vines scattered around Sonoma County and so young at heart. As solid as a wine can be when blending from so many sites. Vanilla is its calling card, flavouring the pool of berry syrup along with a tobacco-like smokey accent. Good tartness balances the rich fruit. At only 5g/L of residual sugar, this Zinfandel reaches sugar mountain with natural sweetness so, “ain’t it funny how you feel when you’re finding out it’s real.” Bring on the big game chili and beef stew. 89 Tasted January 2014
MALIVOIRE ’STOUCK’ CABERNET/MERLOT 2010, VQA Lincoln Lakeshore, Ontario (321836, was $29.95, now $24.25, WineAlign)
This Niagara Bordeaux-inspired blend comes from a legendary vineyard in the making. Cabernet Sauvignon, Cabernet Franc and Merlot all ripen and develop phenolic pitch with Findhorn-like, remarkable quality. How and why it ended up on the VINTAGES Bin-End list is beyond explanation. It was a must buy before, now it’s a steal. From A long and ‘wine-ding’ tasting road: ”From down on the Lincoln Lakeshore is a pitchy rendition with a pronounced roasted espresso note. Seems to me the motherly, Cabernet Franc’s genes have imparted their wisdom into this (63%) Cabernet Sauvignon dominant beauty with big Cassis fruit. Chic, juicy, with a filled in mid-palate and stiff structure. Grab a glass, “leave your cares behind, these are the good times.” 91 Tasted March 2013 @MalivoireWine
Good to go!
